Press: Mainstay in the News

We’re honored to be featured in several news outlets, online publications and university journals for our work in higher education and emerging tech. Browse our media mentions here to see why Mainstay is newsworthy in the edtech industry, and more importantly, how we can help you help your students on their paths to success.

July 7, 2021

Redesigning universities to produce more equitable outcomes

Timothy Renick explains how Georgia State University’s partnership with Mainstay (formerly AdmitHub) provides a texting platform where students can get instant answers to thousands of questions 24/7 — right on their phones.

July 1, 2021

AI platform known for tackling college access and completion sets its sights on workforce transformation

AdmitHub has changed its name to Mainstay and is pioneering the application of behavioral intelligence to help workers land and succeed in their next job.

June 21, 2021

This AI chatbot named Oli is helping first-generation college students navigate the enrollment process

Reach Higher, Common App, and College Advising Corps joined forces with Mainstay (formerly AdmitHub) to offer counseling services and get more first-generation, low-income, and diverse students enrolled in college.

June 9, 2021

UTSA, Texas Higher Education Coordinating Board partnership on AI chatbot aims to increase college access

Through a public-private partnership with Mainstay (formerly AdmitHub), THECB designed a chatbot that offers two-way, personalized guidance to help students access and navigate college.

May 22, 2021

How Artificial Intelligence Can Help Us Get Back to the Humanity of College Admissions Decisions

Experts see new roles for artificial intelligence in the college admissions process.

May 13, 2021

AI Chatbot Limits Disruptions to Pursuing Higher Education

The Capital One Foundation is supporting Common App with a $1.4 million grant to help incoming college students avoid disruptions.

May 6, 2021

National University Credits Chatbot With Student Retention Boost

Through a partnership with AdmitHub, National University is using a chatbot to support students’ tutoring, financial aid, and counseling needs and connect them to campus resources.

April 26, 2021

From Admissions To Teaching To Grading, Ai Is Infiltrating Higher Education

As controversial AI platforms enter the higher education landscape, AdmitHub stands out as a supportive partner that helps solve institutional challenges and drive student success.

April 22, 2021

21 Boston Companies To Watch In 2021

AdmitHub is gaining attention among the big funding rounds, groundbreaking technology, and hiring sprees that define the Boston tech scene.

March 29, 2021

CSU Students Connect With Bots to Help Get Through the Semester

Students and staff at Cal Poly Pomona discuss a variety of positive outcomes they have experienced while using “Billy” — their behaviorally intelligent chatbot form AdmitHub.

March 25, 2021

Column One: College Students Bond With Chatbots

AdmitHub’s chatbots form meaningful relationships with students across the Cal State universities to help overcome feelings of isolation.

March 18, 2021

FolderWave Selects AdmitHub to Further Enhance MEFA Pathway

FolderWave and AdmitHub join forces to use artificial intelligence to improve communications with MEFA Pathway Students.

March 9, 2021

Artificial Intelligence Meets Real Friendship: College Students Are Bonding With Robots

Students are engaging with behaviorally intelligent chatbots more than ever — and their connections are becoming emotional.

March 9, 2021

Using Artificial Intelligence to Navigate the New Challenges of College and Career

Explore how AdmitHub’s technology is helping students cope with education challenges posed by COVID-19.

March 6, 2021

How Salesforce became Silicon Valley’s best late-stage tech investor

In 2020, Salesforce Ventures participated in the $7.5 million Series A round for AdmitHub — an education-tech pioneer in the student engagement platform segment.

February 22, 2021

AdmitHub Raised $16M, and More Boston Tech News

AdmitHub and other tech startups across a range of industries in the Boston area are funding new innovations.

February 16, 2021

AdmitHub Raises $16 Million for AI-Powered Education-Focused Chatbots

Boston, Massachusetts-based AdmitHub raised $16 million in a series B round led by Rethink Education.

February 16, 2021

Higher Ed AI Pioneer Raises $16 Million to Realize the Potential of Chatbots for Student Success

AdmitHub announces Series B funding round, and plans to change the company’s name to Mainstay.

February 9, 2021

UNC Uses Chatbot to Reach Future and Current Students

The University of Northern Colorado has long recognized the need for a better way to communicate important deadlines and information to students. AdmitHub provides them with that solution.

February 3, 2021

Common App and Scholarship America Join Forces to Expand Access to Scholarship Opportunities

Partnership will help distribute millions in college scholarship funding to low-income and first-generation students, and provide timely information that’s critical to student success.

January 21, 2021

7 Boston Companies Setting Their Sights High in 2021

SVP of Product and Analytics Hari Challapalli explains how AdmitHub will achieve great heights in 2021.

January 5, 2021

How to Find Free College Admissions Resources

Applying to college can be a bit like putting a puzzle together – a challenge to find the right pieces and their proper places. For first-generation or low-income students, the process can feel like putting the puzzle together without the picture on the box for reference.

January 2, 2021

Successful AI Examples in Higher Education That Can Inspire Our Future

Data-powered AI tools help universities drive enrollment and streamline operations.

December 18, 2020

COVID, College, And Action In A Year Of Crises

To give low-income and first-generation students more personalized, on-demand support throughout the admissions process on a large scale, we teamed up with College Advising Corps and AdmitHub. Since April, AdmitHub’s conversational AI platform and College Advising Corps advisers have provided critical support to students as they navigate the college admissions landscape.

December 17, 2020

Common App Starting New Effort to Reach Low-Income Students

A new initiative launched by the Common App, College Advising Corps and AdmitHub will provide free admissions guidance and coaching to half a million aspiring college students across the United States.

December 12, 2020

Chat bot offers answers without judgment

Blue Mountain Community College recently launched an artificial intelligence-powered chatbot to improve communication with students and the community.

November 4, 2020

Texas Turns to AI to Expand Higher Ed Access for First-Generation and Low-Income Students

The Texas Higher Education Coordinating Board (THECB) is partnering with AdmitHub to use its chatbot technology to communicate with students via text message and provide support. The chatbot can connect them to live advisers who are trained and funded through a partnership with the College Advising Corps.

November 2, 2020

Texas Taps Artificial Intelligence to Expand Access for Low-Income and First-Generation Students

High school students across the state of Texas have a new resource to guide them through the college application process, thanks to a public-private partnership announced today by the Texas Higher Education Coordinating Board (THECB).

October 28, 2020

How chatbots are helping university students stay on track

Chatbots powered by artificial intelligence have helped universities better communicate with students and ensure they are supported on their path to graduation, educational technology.

October 6, 2020

Salesforce Doubles Down With $100M Fund for Education and Other ‘Impact’ Investments

Salesforce Ventures’s $100 million Impact Fund supports a select group of education startups, including AdmitHub. The partnership aims to tackle the problems faced by higher ed and help more students overcome barriers to their success.

September 30, 2020

Common App Removes School Discipline Question from College Application

Common App, used by 1.1 million students each year, announces sweeping changes designed to boost representation of Black applicants; data shows Black students report disciplinary actions at more than twice the rate of white peers.

September 15, 2020

How the Common App, the College Advising Corps and an AI Chatbot Are Saving the College Dreams of Low-Income Students During the Pandemic

Read how College Advising Corps adviser Anthony Scales helped students enroll in college using AI through AdmitHub’s partnership with Common App and CAC.

July 15, 2020

Common App, AdmitHub, College Advising Corps Receive $900,000 Grant from Capital One Foundation to Continue Support for College-Bound Students

The grant further extends the reach of AI that provides real-time, personalized guidance, and the initiative helps reduce summer melt among low-income and first-generation college students.

May 15, 2020

Will coronavirus problems mean even more ‘summer melt’ this year?

Colleges and support groups are reaching out with chatbots, virtual counseling and summer bridge programs to help students stay on track for fall.

May 14, 2020

AdmitHub Launches Tool to Help Students Return to School After a Summer Disrupted by COVID-19

“This is going to be the most challenging summer we’ve seen in recent history. Our vision is to help those students who might not have the support they need in their community. The opportunity to use tech to reach those students is particularly important right now.” – AdmitHub Co-Founder Kirk Daulerio

May 11, 2020

Building An Empathy Engine For Higher Education

“It’s our hope that by working [with Common App], we can help colleges better understand what those barriers are, and proactively address the emotional impact they may have, to ensure that this crisis doesn’t leave the most vulnerable students behind.” – AdmitHub CEO Drew Magliozzi

April 29, 2020

Common App Adds AI Help from AdmitHub for College Entry Process

To help keep students on track to enter college in the fall, Common Application is working with AdmitHub to provide access to a free conversational artificial intelligence chatbot.

April 28, 2020

Communicating About the Crisis – with Help from Cowboy Joe

Cowboy Joe, the University of Wyoming’s chatbot named after their beloved Shetland pony mascot, launched in 2018 to communicate with prospective students. Now, during the coronavirus pandemic, the bot has allowed staff to continue to focus on helping students and also listen to students at scale.

April 8, 2020

College Is Hard. Iggy, Pounce, Cowboy Joe and Sunny are Here to Help.

With college campuses nearly shut down physically, administrators are leaning on artificial intelligence to help preserve, even build, relationships with students.

February 11, 2020

Will nudges help more Washington high school students get financial aid?

Washington state taps the power of AI to help high school students find financial aid for college. The chatbot named Otter provides real-time, personalized guidance to students via text message.

January 28, 2020

Edtech startup lands funding from Google, Salesforce

AdmitHub secured new investments from Salesforce Ventures and Google’s Assistant Investments program, which brought total funding for the company to roughly $10 million.

January 17, 2020

Meet the Humans Behind College Chatbots

From writing relevant messages to building relationships with students, here’s a look at what it takes to bring college chatbots to life.

January 2, 2020

Successful AI Examples in Higher Education That Can Inspire Our Future

Data-powered AI tools help universities drive enrollment and streamline operations but scaling up their use and training is a challenge.

December 12, 2019

In higher ed, not all chatbots are created equal

Using AI to increase student success takes more than simply pressing go and watching the magic happen. Rather, it’s about finding the best ways to utilize this cutting-edge technology to help students. 

November 15, 2019

Summer Melt

Michael Feldstein discusses the transformation that colleges & universities are going through in regards to summer melt and student success.

September 16, 2019

HumBot Says Hello

Humboldt State University’s chatbot was introduced to students to answer campus questions about anything from mail services to housing or food insecurity – and they receive answers at all hours of the day or night.

September 10, 2019

Navigate Your First Year at CPP with Billy Chat

From the California State Polytechnic Pomona campus, “data also shows that there have been over 1,313 hours of staff time saved, meaning that now staff have more time to focus on complex questions students have.”

July 11, 2019

PODCAST: Using Chatbots to Increase Student Engagement

Sheenah Hartigan, Director of Enrollment Services at Ocean County College, discusses the in’s and out’s of implementing their chatbot ‘Reggie’ and the impact they’ve seen in enrollment numbers, staff effectiveness, and student engagement.

June 18, 2019

The Best Way To Combat ‘Summer Melt’ Is With A ‘Nudge’

A number of obstacles can deter students from making it to the first day of class. Nudge-text technology prompts students via text messages with personalized and actionable information to guide them through enrollment.

June 3, 2019

How Conversations With a Chatbot Are Helping Students Get Into College — and Then Stay Enrolled

It is not only about transactional messages, but also about moments of joy!

May 20, 2019

Using AI to Help Students Learn “How to College”

Artificial intelligence can help students learn “how to college.” This sets them on the path to graduation and to success far beyond the college or university.

May 7, 2019

Giving A.I. The Old College Try… Boosts Graduation Rates

Graduation rates at universities in the U.S. have been plummeting for half a century. But artificial intelligence and data crunching are helping turn the tide.

May 2, 2019

College completion with Marc Jerome, Karan Goel, and Drew Magliozzi

Listen to this episode of “The Report Card,” the AEI education podcast, with host Nat Malkus.

May 1, 2019

St. Lawrence College Uses Artificial Intelligence to Boost Enrollment

AI-enabled chatbot communicates with new students via text; provides real-time, personalized guidance throughout the enrollment process 

April 3, 2019

AI for Empathy?

The most profound use for artificial intelligence on campus may stem from its ability to listen to students at scale, write Drew Magliozzi and Joel Lee.

April 3, 2019

USC Aiken Taps AI to Help Students Transition to College

The University of South Carolina Aiken announced the launch of a new, artificially intelligent chatbot designed to provide prospective students with personalized, on-demand support throughout the admissions and enrollment process.

April 2, 2019

Conversational AI Chatbot Supports Prospective Students at University of South Carolina Aiken

The university partnered with AdmitHub to develop the conversational AI tool, which is accessible via text message and Facebook Messenger.

April 2, 2019

Wayne State launches DetroitEd411 service to help connect, engage community around post-secondary education

DetroitEd411 seeks to empower the community and strengthen the city’s workforce.

January 15, 2019

Giving a nudge: How digital alerts can keep students on track

College leaders are increasingly looking to nudges as a way to buoy student success.

January 10, 2019

AI’s Impact on Ed Tech

Artificial intelligence is making its way into a variety of education technologies. Here, vendors talk about their current and future work with AI in the higher education space.

December 13, 2018

Reach Higher Recognized for Pioneering Application of AI to Improve College Access

Developed in partnership with college chatbot developer AdmitHub, Reach Higher was awarded Michelson 20MM Foundation’s inaugural Catalyst Grant

October 25, 2018

The Power of Artificial Intelligence to Improve Student Engagement and Success

2018 Cal-State Symposium breakout session VIDEO

October 8, 2018

5 ways to boost community college completion rates

These policy recommendations are designed to help college leaders, employers, researchers, and policymakers identify steps to improve community college completion rates.

September 11, 2018

Freezing ‘summer melt’ in its tracks: Increasing college enrollment with AI

Hunter Gehlbach and Lindsay Page report on the findings of a randomized control trial at Georgia State University.

July 29, 2018

This startup is betting college students will use chatbots

Based on the idea of students texting their way to college, Drew Magliozzi and Kirk Daulerio founded Admithub, which creates AI-powered chatbots for college campuses.

July 1, 2018

AI at Work: Chatbots for Student Success

Podcast transcription with host Rob May and AdmitHub CEO Drew Magliozzi

May 24, 2018

A look into how AI and chatbots can streamline higher education

Interview with Drew Magliozzi, CEO and co-founder at AdmitHub

May 8, 2018

College Admissions Counselors: From Gatekeepers To Caseworkers

Student success and persistence statistics have attracted attention from administrators and trustees, whose concerns are both mission-driven and fiscal… AdmitHub is a communication platform harnessing the power of artificial intelligence to aid colleges and universities, not only in their enrollment strategies but also in retention and student success.

April 18, 2018

You Can Help Make Sure Freshmen Show Up. Here’s How.

Colleges are experimenting with a high-tech system that uses old-fashioned personal attention to curb enrollment’s “summer melt.” (subscription required to view full article)

March 2, 2018

VIDEO: Proactively Supporting Students To and Through College

TEDxWilmingtonED | Lindsay Page is an assistant professor of research methodology at the University of Pittsburgh School of Education and a research scientist at Pitt’s Learning Research and Development Center.

January 16, 2018

How Georgia State University Used an Algorithm to Help Students Navigate the Road to College

Artificial intelligence (AI) could dramatically change the viability of providing students with outreach and support if it can be tailored to address their personal needs.

October 10, 2017

Behind That Nobel Prize for Economics, an Innovation for Schools? How ‘Nudge Theory’ Is Already Being Tested in Classrooms

Schools work with edtech startup AdmitHub to design a virtual assistant that communicates with students via text message.

September 22, 2017

VIDEO: AdmitHub Wins IIC Grand Prize in Technology Access

Students who dropout disproportionately come from underserved communities, which frequently lack the supportive resources to help students navigate challenging financial, academic, and social situations. AdmitHub has designed an innovative solution – an AI virtual assistant.

July 31, 2017

New Tools to Fight ‘Summer Melt’: How One University’s Texting Campaign Is Keeping Incoming Freshmen on Track

VIDEO: Chatbots in Higher Education

July 17, 2017

Why Aren’t Students Showing Up For College?

According to research from Harvard, between 10% and 40% of the kids who intend to go to college at the time of high school graduation don’t actually show up in the fall.

March 9, 2017

10 Most Innovative Companies in Education 2017

Fast Company named AdmitHub one of the World’s Most Innovative Companies in 2017 in the Education category.

March 8, 2017

Artificial Intelligence is Creating a More Human Workforce

In a recent study published by Lindsay Page and Hunter Gehlbach, an AI chatbot to text with incoming students was shown to dramatically reduce summer melt.

March 2, 2017

VIDEO: Imagining an AI-First Student Experience

What if AI could help deliver a more connected student portal experience? Universities are massive institutions with lots of resources, which can be challenging to navigate as a new student or even an existing one.

January 11, 2017

College Chatbot Service AdmitHub Raises $2.95M in Seed Funding to Guide Students Through School

Today, the Boston-based company announced it has raised $2.2 million in seed funding to develop Oli and other campus-specific chatbots, grow its team, and expand the service to more U.S. and international institutions.

December 7, 2016

A Siri for Higher Ed Aims to Boost Student Engagement

When third-year students in strategy classes at BI Norwegian Business School have a question about their assignments next semester, odds are a robot will provide their answer.

November 21, 2014

AdmitHub Launches AboutAdmissions To Make College Counseling Available To All

Today, AdmitHub launched AboutAdmissions, a free, Reddit-style Q&A forum for students and parents to post questions and receive answers about the college admissions process.